What Is SEO And
Why Does It Matter?
Investing in SEO is one of the smartest things you can do for your
business. Almost 70% of all online experiences begin with a search
engine, so you'll want to do everything you can to make sure your
brand appears in relevant search results.
So what exactly is SEO and why does it matter for your business?
What Is SEO?
Short for "search engine optimization," SEO refers to the practice of
making a website more visible in relevant search engine results
pages - what you see when you perform a Google search.
If a website has been optimized for search, it's more likely to catch
Google's attention and be seen as a valuable source of information
for web users. That's exactly what we need to drive traffic (a.k.a.
future customers) to your website!
How Does SEO Work?
SEO involves some complex processes, but the basic breakdown looks like this:
Indexing
Search engine bots crawl
every website and index
every individual web page
they can.
Sorting
Search engine algorithms
(i.e., secret calculations
used by major search
engines like Google) sort
through the indexed pages.
Ranking
The indexed pages are
ranked using hundreds of
different signals to
determine perceived merit
and relevance,
Results
This ranking order is what
appears when you type a
query into the Google
search bar and results are
shown to you.
Doesn't SEO Happen
Naturally?
It can, to a certain extent. If a website happens to provide useful
info, it may naturally show up somewhere in search results
regardless of optimization.
But with millions of websites in existence, that kind of luck is
rare. To reach your goals, you'll need to make a deliberate effort
to guide search engines to your site to determine its value and
drive traffic.
Are There Different Types Of SEO?
There are different components of SEO that make up virtually any strategy.
On Page SEO
On page SEO, or on site SEO, are optimizations done directly to your
website. It provides both context for search engines and value for
actual visitors.
This includes things like landing pages, blog posts, and other content
optimized with relevant keywords and internal links. Technical SEO
will also help ensure user experience while providing more
information to Google's web crawlers.
Off Page SEO
Off page SEO happens off of your site but still impacts how Google
perceives your brand. In fact, it's arguably just as important as on
page SEO.
It can involve business reviews, online listings, and backlinks placed
on other sites that link back to yours. Social media marketing.
influencer marketing, and public relations can also fall under this
umbrella.
Local SEO
Instead of targeting the whole internet, this type of SEO focuses on
appearing in local search results - amplifying your search visibility
within a certain geographical area.
As a small business owner, targeting customers within your specific
service area will help you connect with locals who are ready to buy.
That way, you won't waste time and money trying to compete with
global corporations!
Local SEO isn't drastically different from regular SEO. It's really just
the scale and the specific techniques used that make the difference.
This can include Google Business Profile optimizations, directory
listings, online reviews, and other optimizations meant to reach local
customers.
Is There A Wrong Way To Do SEO?
In A Word, Yes.
Achieving Overnight SEO Success Sounds
Good... But It's Actually Too Good To Be
True.
There are unscrupulous SEO providers out there who will
guarantee they can fast-track your Google ranking to #1.
However, SEO isn't meant to be a quick fix - and we can't control
exactly how or when Google ranks websites. The agencies that
make these promises will typically:
l. Take your money and run, without delivering those results
OR
2. Use shady, outdated tactics (known as "black hat SEO") in an
effort to fool Google and game the system - which can cause
your site to be blacklisted from search results
Good Things (Like SEO) Take Time
Reputable SEO providers know that this process takes time. In
fact, most experts agree that it takes at least 6 months to start
seeing real results.
That's by design. SEO isn't meant to work immediately like
digital ads. It's all about building your organic online presence,
reputation, and trust. That doesn't happen overnight!
With SEO, slow and steady wins the race. If you have patience
and work with the experts, it'll pay off in the end.
Why Does SEO Matter?
Why SEO Really Matters
So with all of that in mind... Why is SEO important, especially if
you're also marketing your business in other ways?
It's affordable and builds value over time
It drives more consistent traffic than other marketing
It helps build customer loyalty and a better user experience
It boosts your reputation, authority, and trust online
It separates you from the competition
Why SEO Really Matters
So with all of that in mind... Why is SEO important, especially if
you're also marketing your business in other ways?
It's affordable and builds value over time
It drives more consistent traffic than other marketing
It helps build customer loyalty and a better user experience
It boosts your reputation, authority, and trust online
It separates you from the competition
Let's Boost Your Brand With SEO
Over 50% of all web traffic comes from organic search. SEO is a
cost-effective, long-term solution that drives traffic months or
even years after optimizations are made.
The good news? You don't need to be an SEO expert (that's why
we're here!). We'll guide your strategy and help you achieve
your ultimate goals.